FLIPP Artist Jem Cresswell directed this TVC for Palmolive Naturals in late 2020. Jem received a message over Instagram from our newest creative friends at Red Fuse agency in Hong Kong saying they loved some of Jem’s previous work for Jurlique. This would shortly turn into a full-blown hair commercial brief and a few weeks of all hands on deck pre-production. Jem shot lots of gorgeous, wavy hair out in the woods and then TVC was rolled out in the Philippines.
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