Biotherm Homme’s current campaign featured the fabulous abs of Australia’s hottest young TV host Tom Williams. Whilst maintaining the integrity of the global marketing of Biotherm Homme’s masculine clean portraiture, Scott and Biotherm added a uniquely Australian element. Depicting Tom in his natural environment (in the water on the beach) it was relevant to the Australian men’s skincare market, and perfectly complimented the premium international brand.
Scott Needham in the surf with Tom Williams.
August 19, 2007 · 0 Comment ·