Our incredible fireball Photographer/Director Karima Asaad’s sparkplug energy, enthusiasm and unbridled creativity never fails to produce moments of pure magic. Karima’s unique ability to capture, real unguarded moments, often has us feeling like voyeurs, lucky to be bearing witness to the privileged, private and fleeting.
Spontaneous and intimate, Karima’s work epitomises freedom. Utilizing ambient lighting, and with a unique capacity for elking outstanding natural performances out of both real and professional talent, Karima’s world feels poignant and honest.
Prior to settling in Sydney Karima worked as a photojournalist and freelance creative photographer in London and New York. These formative years providing the integral training for capturing the ephemeral vignettes of life.
Karima’s clients include Westfield, Commonwealth Bank, Zip It, Glints and Samsung.
Publications: New York Times, The Telegraph, Australian Geographic, Getty, The Daily Telegraph, NT News, Herald Sun, The Advertiser, The Conversation, News.com.au, SBS, ABC, NZ Times, News Local, Mail Online, The Sun, 9 News, The Australian, Daily Bulletin, Northern Star, Suitcase Magazine, Sydney Morning Herald, AAP, Nine News, Forbes, CBS, Yahoo, Al Jazeera and MaCann
Awards: 2021 | Top 20 Australasia’s Top Emerging Photographers, 2021 | Finalist Olive Cotton Award, 2019 | MEAA Visual Storytelling
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